Brokerages large and small work hard to save valuable time and money. But for larger teams with dozens (or hundreds) of agents, remaining profitable and productive often comes down to one thing: technology and data integration. Enter Moxi Works, a comprehensive open platform system created with large residential real estate brokerages in mind.
“Our mission is to make the brokerage more profitable,” says York Baur, CEO of the company. “We do this by increasing productivity and reducing technology costs.”
Increasing productivity and lowering tech spend sounds simple, but how does Moxi Works make it happen?
“Our approach is less about the features and products,” explains Baur. “We’re focused more on solving business problems for the broker, which starts with analyzing what problems they have.” In most cases, Baur explains, these problems boil down to the brokerage’s use of disparate technologies. Many teams waste valuable time and money working with a variety of different tools that don’t communicate with one another.
This is where Moxi Works’ most popular product enters frame: the Moxi Cloud. This open platform stores all of the agent or broker’s data in one place, with just a single sign-on to access it. No longer do brokers have to bumble through unintegrated technology to put together a listing presentation or CRM.
“Brokers today have already purchased lots of technology tools to support their agents, but none of them are integrated,” says Mike McHenry, Moxi Works’ VP of Channels and Partnerships. “An agent will sit at their desk with seven different browsers open trying to access all of the different tools they have. With our open platform, we integrate your data so your forms are populated across the board.”
From property data to consumer data, brokerage assets and more, Moxi Cloud allows users to plug their info in and access it using the tools of their choice. Immediately, productivity increases as the workflow becomes simplified. With so many tools sitting in the same data share pool, dollars are slashed on technology features that don’t communicate, and the agent is left with more time and space to sell houses and reel in commissions.
The Moxi Cloud is especially helpful for large brokerages that span several states. “Our typical brokerage exists in multiple states and has between 10 and 100 offices,” says Cass Herrin, director of Data Services. “In order for them to do business with us, we have to be able to provide the same services to all of their agents, regardless of location. That entails making sure we have all of their listings covered.”
While Moxi Works does have their own suite of tools, they don’t prohibit users from using applications from outside sources. This “plug and play” method is what truly sets the company apart.
“Because our open platform allows brokerages to work with other companies, they can enhance our tools by integrating our platform with other tools that they may prefer,” says Herrin.
Currently, the Moxi Cloud works with over 30 integrated tools and service providers, with more on the way. These partners include DocuSign, MooveGuru, Buyside, dotloop, and more. The ability for brokers to pick their own tools does more than create invaluable technological flexibility; it also future-proofs the system.
“A closed platform allows less choice, and massively restricts choices in the future,” explains Baur. “As technology changes and new tools are introduced, you need an open platform to offer you the flexibility to grow.”
Let’s say six months down the line, a new tool enters the market that you want to try for your brokerage. With Moxi Works, you simply add the tool to your Moxi Cloud, all of your data is integrated, and you can hit the ground running.
While it’s important to note Moxi Works’ tool flexibility, their own tool suite is not to be overlooked.
“Moxi Present, a CMA tool, and Moxi Engage, a CRM tool, both sit on top of a database we’ve extended into our open source platform,” explains McHenry.
Moxi Present allows users to pull together neighborhood comps, district data, and other pivotal information to present to potential clients. Moxi Engage, McHenry notes, is the company’s most powerful tool for bumping agent productivity and profit.
“All agents have their contacts stored somewhere in their computer or phone,” explains McHenry. “Moxi Engage allows an agent to coalesce their whole sphere into one place. Then, based on the relationship the agent has with each contact, we will walk them through how they should interact with a contact at any given time.”
Depending on where the agent is in the relationship, Moxi Engage makes recommendations for agents to grow the relationship and stay in flow with all of their contacts.
From superior tool flexibility to data integration and future-proof technology services, Moxi Works continues to increase productivity and profitability for brokerages both large and small.
For more information, please visit www.moxiworks.com.
Zoe Eisenberg is RISMedia’s senior content editor. Email her your real estate news ideas at zoe@rismedia.com.
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