4 Ways to Market to the Next Generation of Buyers
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
Marsha Rand, founder and president of Rand Realty, the number one real estate brokerage firm in the Greater Hudson Valley, led her company to join forces with Howard Hanna Real Estate Services, one of the nation’s largest independently owned brokerage firms, in 2020. “When I opened Rand Realty in 1984, my vision was to build a brokerage devoted to agents and homeowners alike,” says Rand. “Howard Hanna is a company that shares that mission. Because of that, and because of our shared experiences as family-owned businesses and industry innovators, I am very excited about the future of Rand Realty, now Howard Hanna | Rand Realty. By combining our expertise, we can create an even more exceptional real estate experience.”
This partnership not only adds strength to both family-owned companies, but also helps them provide the necessary resources homeowners need to navigate their real estate transactions, all in one convenient location.
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
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