With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid…
At its most basic level, promoting a listing follows the same credo as the famous five “Ws”—who, what, when, where and why. Ultimately, agents are trying to connect an attractive real estate opportunity to the best potential buyer. It’s ‘Storytelling 101.’ But the strategy behind bringing a listing to market and securing an offer is…
With the media landscape evolving at a lightning-fast pace each day, brokers and agents have been scrambling to keep up with ways to capture the attention of potential buyers and sellers. From GPS-enabled digital ads to interstate highway billboards, the noise of modern marketing is all around us, but as with everything else in real…
The industry has been buzzing this month since real estate titan Zillow announced it acquired ShowingTime—and presumably its network of nearly 1 million agents and hundreds of multiple listing services—for $500 million. Since transforming into a brokerage last year, the tech giant has become a major competitor to brokers and agents throughout the nation, prompting…
Like any major market disruption, the COVID-19 pandemic has created its share of winners and the less fortunate across the real estate economy. Generally, the residential sector has outperformed many other industries; however, a closer look at moving behaviors has found that not all buying and selling is steady across the nation. According to realtor.com®’s Top…
Understanding the Hurdles, Seizing the Opportunities This article first appeared in Real Estate magazine’s special-edition Women in Real Estate issue. View the entire issue here. In a field long dominated by women at the sales level, leadership opportunities have often lagged behind for women in real estate. And for the increasing number of women who…
While COVID-19 is the leading disruptor of the commercial real estate market at the moment, the industry is preparing for even further long-term disruption from climate change. According to housing professionals, the rising sea levels, increasingly volatile swings in temperature and the routine occurrence of natural weather-related disasters—ranging from hurricanes and floods to droughts and…
Zillow Smooths Out One of the Most Accelerated Shifts in Home-Buying History The market seems to be at an inflection point, but with elections and pandemics driving market sentiment, it’s hard to know which way is up. “Should I buy, sell, rent, remodel or sit tight?” With Zillow, the universal answer may very well be…
In the past few weeks, there has been a barrage of natural disasters across the country, destroying billions of dollars in residential real estate, literally from the Redwood Forest to the Gulf Stream waters. The calamities have derailed thousands of people’s real estate journeys and left thousands more without power or shelter. When storms and…
Just like the Floridian summer, the real estate activity in Southwestern Florida is heating up. Though this region has been generally strong for years, it seems to be getting a boost from trends triggered by the coronavirus pandemic, which is altering buyer behaviors and causing them to lean toward the spacious surroundings and outdoor lifestyle…
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