Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
With the real estate contract cancellation rate for new and existing homes roughly 20% as of early 20231, it’s more important than ever for agents to have effective closing strategies. Budget pressure from rising home prices and higher interest and insurance rates, more choices from additional inventory, and waived contingencies can all make today’s buyers…
By the time buyers contact you for help in making a real estate purchase, they’ve likely considered their budget and determined how much they can afford to spend on a new home. They’ve probably considered a down payment, mortgage payments, closing costs, taxes and insurance. Your buyers even may have obtained pre-approval from a lender.…
If you’re looking to spice up staging strategies for your listings, you might consider incorporating some Feng Shui techniques. According to Dictionary.com, Feng Shui is “the Chinese art or practice of creating harmonious surroundings that enhance the balance of yin and yang, as in arranging furniture or determining the siting of a house.” While you may…
For real estate professionals, building business usually means attracting new clients. With long hours and busy days, it can be difficult for agents to find the time and energy target prospects and market to them. If you feel like you’ve plateaued recently in your prospecting efforts, here are some ideas that may help: 1. Include…
Building a strong repeat and referral network through long-term client relationships is a major part of growing business as a real estate professional. It’s important that the service you provide and the connections you form are memorable enough to prompt clients to recommend you to friends and family and call on you again when they…
As a real estate professional, there are many different ways that you can gain new business. You can use marketing tools, strategies and techniques, and you can farm a specific demographic or geographic area. You can also network and publicize your services via social media channels and websites. Repeat clients can return to you for…
Successful real estate professionals know the importance of using all the tools at their disposal. In today’s selling environment, video can be one of those effective tools. Whether you’re new to video technology or a seasoned pro, understanding how it can help your business is the first step to using it to your best advantage.…
Digital real estate is defined in many ways, but generally it refers to your virtual presence on the internet, including social media accounts, website domains, email messages, and other digital mediums to which you contribute, control or that have your identity represented. When you’re working remotely and having less face-to-face interaction with clients, digital platforms…
In the wake of the COVID-19 pandemic with social distancing challenges and economic uncertainty, bringing listings to a close is more crucial than ever for you and your sellers. In many cases, working remotely and limiting personal client interactions can mean that you’ve had to put in even more hard work, be more creative and…
Anticipating what your clients will want and need to know is a big part of being a successful real estate professional. After all, they look to you for expert guidance and accurate answers, so it’s important to be prepared. Here are some of the questions that you may hear from clients this year: Is now…
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