Inside Real Estate has announced the fall 2021 release of its flagship platform, kvCORE. The new release enhances the kvCORE Smart CRM experience.
“Every day, we think about the power our team has to make an impact on the productivity and growth of our users,” said Nick Macey, president of Inside Real Estate, in a statement. “We have to ask the right questions and listen to what our customers are saying. What do high performers in real estate do? It’s impossible to be a high performer without having the mindset of exploration and continuous improvement, and this release demonstrates our commitment to that belief.”
The fall 2021 release will bring enhancements to all kvCORE users over the coming weeks. Highlights include:
Sphere Playbooks: Inside Real Estate launched their “Playbook” technology in the spring, making it faster and easier for agents to leverage kvCORE’s most high-impact features. Playbooks help agents focus on what they do best, supported by intelligent tech. The fall release expanded this productivity-enhancing toolset to help agents organize, nurture and fully leverage their sphere of influence (SOI).
Sphere Playbooks start by helping agents gather and organize their sphere contacts, which are often scattered across an agent’s email, phone, social media, CRM, etc., and frequently go overlooked. Additional Plays ensure every contact within an agent’s sphere is set up to receive high-value, relevant content to nurture the relationship and keep the agent top of mind, long term. Sphere Playbooks take the best practices of top sphere-based selling techniques—like regular market reports, video birthday and home purchase anniversary messages, annual real estate reviews, and more—and automates them across an agent’s entire sphere, turning more contacts into customers and past customers into repeat customers.
Sell Pages: kvCORE’s new Sell Pages help brokers and agents deliver an engaging, data-rich experience that captures likely sellers. Baked into kvCORE’s high-performance IDX websites, the new Sell Pages will offer homeowners three automated home value estimates. A heat map features trending buyer demand along with comparable active and sold properties. The new Sell Pages leverage more intelligence from more sources, to capture sellers with high intent for the brokerage, team and agent.
CORE Present: The award-winning CMA & Presentation builder has rich consumer tracking, through which agents can now see exactly what pages of a presentation their clients viewed and how long they viewed them, and a heatmap indicates where the clients engaged most on the page. CORE Present then leverages AI to prompt the agent with follow-up and scripted talking points to help them respond more effectively.
The fall 2021 release of kvCORE also includes a host of smaller features, improvements and platform refinements, including Advanced Hashtag Management, which helps agents organize their contact database according to their unique needs and preferences. Hashtags make it simple to categorize contacts and quickly trigger actions like adding “newsletter” or “empty nester” to subscribe someone to a campaign. Added Hashtag Management features allow agents to view all their hashtag groups and edit and merge existing hashtags all in one place.
Inside Real Estate will be showcasing features from the kvCORE fall 2021 Release in a live webinar on Tues., Oct. 19 at 12:00 p.m. MST/2:00 p.m. The webinar will also reveal details surrounding the upcoming release of the company’s homeownership platform technology, CORE Home, that will give brokerages complete control of client engagement across the entire homeownership lifecycle.
For more information, please visit www.insiderealestate.com.
