Where do you think brokers and agents said they found the most high-quality leads over the past 12 months, according to a recent survey? It was social media, which beat out their local MLS, brokerage CRM and agent websites. The broker/owners I talk to say the same: they’re finding their best leads using a tool…
Real estate professionals are no strangers to change. Seasonality and the cyclical nature of the industry are simply facts of life. Today, change happens fast. Unpredictability is everywhere. I’ll be the first to admit that change is hard, especially in our traditional industry. But given how quickly everything is evolving, change is a new imperative,…
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