Trevor Macomber

Trevor Macomber, Cartus’ director of branding and communications, led a global team that refreshed the company’s brand identity and launched a new website in 2023. Those efforts dramatically increased organic traffic and blog views.

“The certified word nerd in me is tempted to say that crafting the perfect message for the perfect audience is the most rewarding part of my career, but that’s a lazy and lonely way of looking at things. When I climb out of my dim and dismal writer’s cave, I know that what’s truly rewarding is watching – and, as needed, coaching, coaxing and creatively collaborating with – a ridiculously talented group of individuals who regularly come together to form that superorganism known as a team to deliver an engaging, multichannel campaign across every medium and modality we touch and influence, from communications and design to web, social, events and digital,” says Macomber.

“At the end of the day, we are emotion painters attempting to elicit knowing nods, satisfied smiles, curiosity-induced eyebrow quirks and even the occasional chuckle from our audience of internal and external stakeholders, who range from clients and prospects to suppliers and industry experts to our fellow Cartus and Anywhere peers and employees.”