Leah Gibbons, chief marketing officer and senior vice president of Howard Hanna Real Estate Services, played an instrumental role in the company’s success in 2023. She helped oversee the launch of United Purpose Mortgage, a community lending initiative that aims to help close the homeownership gap, and Howard Hanna Mortgage became the first lender to receive an Accredited Social Impact Lender certification from the National Association of Minority Mortgage Brokers of America.
Gibbons was also integral in promoting Howard Hanna’s partnership with Coach REALTORS® in Long Island, making it the No. 1 real estate broker in transaction sides in the state of New York. In addition, Howard Hanna expanded its sports marketing partnerships to include six collegiate teams and two NFL teams.
“The most rewarding aspect of my role as the CMO at Howard Hanna is the opportunity to shape our brand’s image and reputation in such a dynamic and competitive market,” says Gibbons. “Seeing the tangible results of our marketing efforts, in the form of increased sales, market share, and satisfied clients, provides me with a sense of accomplishment and satisfaction in this role.”
A panel of industry experts recently gathered to discuss ways to boost productivity and streamline the sale process as 2024 winds down. Read more.
Click below to receive the latest real estate news and events directly to your inbox.
© 2024 RISMedia. All Rights Reserved. Design by Real Estate Webmasters.