Andy Florance

Posts by Andy Florance

AgentsBrokersBusiness

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

By Maria Patterson

February 9, 2024

Reading Time: 1 min read

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

AgentsBest PracticesBrokers

Homes.com Puts Agents First

By Andy Florance

July 30, 2024

Reading Time: 1 min read

Above, Andy Florance At the new Homes.com, we always present the listing agent and only the listing agent on any home for sale on our site. Our philosophy is that the leads on an agent’s listings are theirs alone and not anyone else’s to pilfer and sell. This is not a new principle for us.…