Kim Prior

Kim Prior is a marketing powerhouse and industry trailblazer, serving as executive vice president at FBS. With over 25 years of experience—11 and a half of those spent transforming FBS’ marketing strategies—Prior has become a driving force in the real estate tech world. From launching cutting-edge products like Launch for Flexmls customers to developing the forthcoming Marketing-as-a-Service (MAS) platform for MLSs, she’s all about helping MLSs shine.

Known for her knack for storytelling, Prior doesn’t just market—she amplifies. This past year, she guided media strategies, hosted a wildly successful CEO Brunch at the FBS Client Summit and contributed to the Council of Multiple Listing Services (CMLS) with marketing best practices to help MLSs tell their stories loud and proud.

“Working alongside our brilliant team to help MLSs succeed and make the market work—it’s the best part of the job,” says Prior.

With previous stints at Onboard Informatics, Lyon Real Estate and Honeywell, she’s seen it all. Off-duty, Prior calls Northern California home, loves a good beach day and has a soft spot for the arts.