Sharran Srivatsaa

As president of The Real Brokerage, Sharran Srivatsaa has kept the firm\’s agent count growing through both recruitment and affiliation—the affiliation of ROVI Homes in December 2024 brought the Real Brokerage’s agent count beyond 23,000.

During 2024, as many agents had to reeducate themselves in the face of new NAR rule changes, Srivatsaa maintained the company’s practice of opening training programs to all agents, regardless of brokerage affiliation. The company innovated further on agent education with the Buyer Playbook. Launched in August 2024, the Playbook is a digital education course (including video workshops hosted by Srivatsaa) that educates agents on the new practices of buyer representation.

The Playbook is not the only tool that Srivatsaa put in agents’ hands this year. The Real Brokerage’s 2024 RISE Conference for agents, held in Las Vegas over three days in October 2024, included panels (some featuring Srivatsaa himself as a speaker) educating agents on how to embrace AI tools, and saw the launch of the REAL Wallet financial management platform.