Wendy Forsythe

Wendy Forsythe has leveraged her extensive industry expertise and visionary approach to modern real estate marketing to drive transformative growth at eXp Realty. After joining the brokerage as CMO in April 2024, she quickly established herself as a catalyst for innovation and progress. She spearheaded a comprehensive rebranding initiative, giving eXp Realty a refreshed and dynamic brand identity to enhance market presence and reflect the company’s forward-thinking vision.

Forsythe’s leadership led to the creation of the eXp Realty Women’s Impact Network (WIN), a pioneering community aimed at empowering and connecting women within eXp. Under her guidance, WIN held its first summit in August 2024, marking a significant milestone in fostering inclusivity and support across the company’s global network. Her initiatives have had an immediate and lasting impact, driving both cultural and operational advancements—meeting the needs of agents and clients worldwide.

As the industry faced significant changes due to the NAR settlement in 2024, Forsythe developed and launched eXp Toolkits in conjunction with a campaign to educate the industry and support real estate professionals through these changes, emphasizing her goal to help “agents grow their business and build the life they want for themselves and their loved ones.”