F. Duffy Hanna

During 2024, F. Duffy Hanna expanded existing programs at Howard Hanna and oversaw new, innovative ones.

The company brought Allen Tate Mortgage and Tucker Mortgage together into the unified Howard Hanna Mortgage, and invested more into their community lending division. The company cites both a challenging mortgage market but also their company’s ability to weather it and thrive. In fact, Howard Hanna expanded into Indiana, North Carolina and South Carolina during 2024.

In response to NAR’s settlement, Hanna introduced the Buy & Borrow Bundle–by signing an exclusive buyer agency agreement, a buyer can be preapproved for a mortgage and receive a 0.5% credit upon closing.

“Often, homes are sold not out of choice but due to life circumstances that can be incredibly emotional, and being there to guide them through such transitions is deeply fulfilling,” says Hanna. “On the other hand, we work with buyers who typically make the largest purchase of their lives—a home. The ability to assist them responsibly in making this life-changing decision has a profound impact, not just for them, but for future generations. Helping people achieve the American Dream of homeownership is truly rewarding, and it drives my passion for this work every day.”