Kyle Basila is an experienced communications and public relations strategist with a passion for marketing, branding and creative ventures.
Basila helped navigate Realty Executives Associates (REA) through 2024 with communication strategies, including weekly emails from the CEO. He spearheaded a pro-REALTOR® marketing campaign consisting of print ads, social media and billboards emphasizing the value of REALTORS®. Basila also created systems for REA’s marketing department to scale in alignment with the company’s growth.
In addition, Basila executed 1,000-plus large-scale, all-company events celebrating agents amidst uncertain times, and helped to open three new offices in the REA network.
While his job combines his three favorite things – leadership, community and strategic communication – Basila notes that the most rewarding part of his career is seeing REA “foster community for our agents.”
“Whether it be social hours, large events, service days or just a regular Tuesday, seeing our agents interact with each other and create connections is the most rewarding part of my job,” he says. “I’m privileged to help foster those connections.”
In addition to your regular content, posting about housing-related holidays and awareness months can offer agents unique opportunities to engage audiences. Read more.
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