Darryl Davis, CSP

Let’s be honest: No one wants to be that agent. You know the one: constantly posting listings, flooding inboxes with stats or making every conversation about the market. In a world where attention is scarce and trust is everything, staying top of mind doesn’t mean being loud—it means being genuinely present. That’s where the 3-3-3…

Whether you’re brand new to real estate or just hitting the reset button on your business, there’s one thing I’ll tell you: If you want listings, referrals and a pipeline that doesn’t ghost you—build your sphere of influence. And no, I’m not talking about cold-calling strangers from the phone book like it’s 1987. I’m talking…

Let’s get real: Whispers of a recession are growing louder. But panic? That should not be your plan. Nope! You need to be about preparation. When the market shifts, two kinds of agents emerge: those who are afraid to breathe, and those who get strategic and lean into what works. Here’s how to recession-proof your…

When the $1.8 billion verdict came down against the National Association of REALTORS® last year, it shook the real estate industry. But the aftermath—a sweeping, fast-tracked settlement that reshaped business practices without meaningful input from the professionals most affected—left many REALTORS® confused, frustrated, and questioning what comes next. Now, someone is challenging that process—loudly and…

Let’s talk about negotiation. It’s not just about getting the best deal—it’s about creating a win-win scenario where everyone walks away feeling good. The best agents aren’t just salespeople; they’re skilled negotiators who know how to navigate emotions, objections and expectations. So, how do you sharpen this skill? Here are five powerful strategies to take…

Let’s face it: Buyers don’t fall in love with houses because of square footage and the number of bedrooms. They fall in love with how a home makes them feel. And the fastest way to create that emotional connection? Storytelling. A great property description is more than just a list of features—it’s a narrative that…

If the title stings a little, good. It’s supposed to. Because while the real estate industry has been caught up in lawsuits, new rules, commission chaos, and endless in-fighting, Zillow has been quietly—and strategically—positioning itself as the hero in the consumer’s story. And we let them. How Zillow outplayed the industry Let’s not pretend this…

Let’s stop pretending this is about fairness. Zillow’s newly announced listing policy—set to take effect this May—claims to support the National Association of REALTORS®’ (NAR) Clear Cooperation Policy (CCP). But make no mistake: this isn’t about creating an equitable marketplace. It’s about Zillow asserting control over agents, sellers and the way homes are marketed. Under…

Ask someone to name respected professions, and they’ll likely mention doctors, lawyers or financial advisors. But real estate agents? Too often, we’re lumped into a category of “mere salespeople,” as if our role is to “sell houses” rather than provide critical guidance on one of the biggest financial decisions of a person’s life. It’s time…

Oh, NAR. Here we go again. Just when real estate agents were finally catching their breath after the commission chaos, courtroom drama and the never-ending Clear Cooperation Policy debates, a brand-new “clarification” drops from on high. And by “clarification,” we mean confusing new rule that solves nothing. Introducing the Delayed Marketing Exempt Listing policy: one…