Ask someone to name respected professions, and they’ll likely mention doctors, lawyers or financial advisors. But real estate agents? Too often, we’re lumped into a category of “mere salespeople,” as if our role is to “sell houses” rather than provide critical guidance on one of the biggest financial decisions of a person’s life. It’s time…
Oh, NAR. Here we go again. Just when real estate agents were finally catching their breath after the commission chaos, courtroom drama and the never-ending Clear Cooperation Policy debates, a brand-new “clarification” drops from on high. And by “clarification,” we mean confusing new rule that solves nothing. Introducing the Delayed Marketing Exempt Listing policy: one…
Spring is here, and the market is buzzing. Between tough negotiations, anxious buyers and low inventory, it’s easy to feel overwhelmed and frustrated. But success in real estate isn’t about working harder. It’s about working smarter. These five strategies will keep you focused, energized and ahead of the game. Be kind to yourself. The market…
Let’s be real—picking up the phone can feel like stepping onto a battlefield. That little device suddenly weighs a thousand pounds. And the excuses? Endless. “I don’t want to bother people.” “I’ll do it later.” “I’m just not good at it.” Sound familiar? Listen, you’re not alone. Fear of prospecting is one of the biggest…
In real estate, it’s an unfortunate reality that some past clients slip through the cracks—especially when their original agent leaves the company. These clients, often forgotten and left without a dedicated point of contact, are what I like to call “real estate orphans.” They bought or sold a home through an agent who’s now out…
The real estate landscape can shift like quicksand, but in the midst of it, one rock-like truth remains firm: listings are the foundation of a successful business. While buyer representation continues to evolve, agents who master the art of securing listings will lead the market in 2025 and beyond. The key? Consistently generating leads and…
Every real estate agent has heard it—the seller who says, “I want to interview more agents.” It’s frustrating, especially when you nailed your listing presentation. Don’t panic. This is an opportunity. How you respond can be the difference between securing the listing and walking away empty-handed. Step 1: Stay calm and curious The worst thing…
Real estate is an industry of commitment. Buyers commit to homeownership. Sellers commit to moving onto their next level in life. And agents? Agents must commit to understanding what truly drives their clients—and themselves. They embrace the power of asking the right question. A lesson from science: the power of asking why Clair Patterson, an…
Let’s cut to the chase: If you don’t believe in your own value, no one else will. Not your buyers. Not your sellers. Not even your own family when they ask, “Wait, you don’t get paid if they don’t close?” Right now, a lot of agents are struggling—we hear it every week. Struggling not just…
One of the fundamentals I teach my POWER AGENTS® is that real estate isn’t just about selling homes—it’s about building relationships that create future business. And one of the most overlooked opportunities for doing that? Open houses. Specifically, hosting a Neighborhood Open House before your public open house. Most agents focus on attracting buyers, but…
People don’t normally DIY it when a lawyer, electrician or other professional is needed. But some homeowners think selling their properties with no agent will save gobs of money on commissions. Read more.
