Dr. Jessica Lautz

Dr. Jessica Lautz is vp of demographics and behavioral insights for the National Association of REALTORS®.

Posts by Dr. Jessica Lautz

Interview: Andy Florance on Restoring Transparency and Putting Agents ‘Back in Front of America’

Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner.  During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy.  Through four commercials reaching some 113 million viewers, the rapidly ascending real…

Cash Rules, New Study Finds

Since October 2022, the share of buyers purchasing their home without a mortgage has consistently been more than one-quarter of the market. The share is collected monthly in the REALTORS® Confidence Index and includes buyers who purchased primary homes, investors and vacation buyers. These all-cash homebuyers are happily avoiding the higher mortgage interest rates, which…