Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Maya Angelou believes it’s not what you say, it’s how you make people feel. And how you feel directly affects one’s experience. People hire and work with people they know, like and trust. Connecting with people in meaningful and enjoyable ways creates positive experiences. These affirmed feelings of trust not only impact the agent and…
In today’s highly competitive landscape, differentiation is mission-critical to success. That’s why brokers and agents should be leaning into the power of their brand. It’s important to note that a brand is more than the colors and font of the logo; it’s the core representation of your business that sets you apart from the rest.…
As real estate professionals, we help people “make a move” from one home to another. But we also use the expression to refer to strategic shifts that move our business from one place to another. I’m a few months into my new role as president of Better Homes and Gardens Real Estate, and I have…
Focus on the seller. This potential $25,000 to first time buyers is not going to help. The problem is inventory–the more homes available, the more pricing stabilizes. Watch this video to learn more.
