Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
The real estate industry is facing rapid changes and uncertainties. The recent National Association of REALTORS® (NAR) settlement and lawsuits alleging price fixing and artificial inflation have sent shockwaves through the sector. The decoupling of buyer and seller commissions further complicates the landscape, necessitating a reevaluation of how we establish and maintain value. One thing…
REALTORS® are no strangers to marketing—it being an essential part of growing your business. Seasonal marketing, however, is not always everyone’s cup of tea. Read more.
