Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
As multiple offers have become increasingly common (if not the norm) in markets all over the country, real estate agents and their buyers are becoming all too familiar with the feeling of losing to an all-cash bidder. And if those buyers could have offered cash, they likely would have—and won the bid. According to industry…
Competition in the real estate brokerage space has never been as fierce: Gross margins for all brokerage firms have dropped more than one-third in the last seven years, from 22% to under 14% today. The biggest challenge brokers will face over the next three months is pressure on profit margins. Brokerages need to generate ancillary…
Headlines have been dominated by iBuyers for years, but there’s a much bigger story in the real estate market today: More sellers are using the services offered by a group of innovators and disruptors known as “Power Buyers.” They all share one common denominator: they dramatically increase the consumer’s home-buying power. Unlike iBuyers, Power Buyers…
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