Trust and relationships drive our industry’s success, but artificial intelligence’s (AI) rapid adoption in real estate poses incredible opportunities and significant dangers. Nearly 56% of homebuyers and sellers say the reputation of an agent and their ability to trust them are the most important factors when choosing an agent, according to the National Association of…
Why are real estate teams outpacing traditional agent models in growth and profitability? The answer lies in their ability to adapt quickly, pool resources and create efficiencies. Top teams have become the backbone of many successful brokerages, offering a breadth of specialized expertise and chemistry that clients value. Yet, as teams expand, their need for…
The rapid adoption of AI in real estate is historic. Not since the introduction of the iPhone has a single tech advancement had a faster and more pervasive impact on our industry. Real estate’s first survey of AI use, conducted by Delta Media last January, showed 80% of agents already used AI. Since then, the…
Real estate brokerages are experiencing enormous pressure on their already razor-thin profit lines as they face declining sales volume, mortgage rate uncertainty, stagnant inventory, recruiting and retention contraction, commission compression, agent productivity reduction, the impact of team growth and threats of new lawsuits. RTC Consulting reports that real estate brokerages average gross margins of less…
Why do so many brokerages pursue a costly and outmoded “best-in-class” tech strategy when it rarely delivers on its promises? Despite good intentions, assembling a patchwork of standalone tech tools creates a fragmented mess that hinders productivity and drives up costs. The allure of having the “best” often blinds broker/owners to the inefficiencies and frustrations…
Real estate agents today face a marketplace with unprecedented conditions: higher interest rates, rising home prices and historically low inventory. The impact of the commission lawsuits exacerbates all this. More than at any time in history, sellers and buyers alike are scrutinizing the value that a REALTOR® brings to the transaction. These challenges mean your…
Do you have an artificial intelligence strategy for your brokerage? As AI rapidly becomes more embedded into your agents’ smartphones, marketing tools, front office and back-office support systems, having an AI strategy for your brokerage is no longer optional. Here are three things you need to know to stay ahead. Don’t sit on the fence:…
The year was 1994. Netscape Navigator came to market, Tom Hanks portrayed Forrest Gump and we couldn’t get “The Lion King’s” “Hakuna Matata” out of our heads. It was also the year two pioneering tech companies were born: Amazon and Delta Media Group. Both tech startups would share a common lineage by building success through…
The real estate industry faces a triad of challenges in today’s marketplace: continued low inventory, delivering fewer sales, stubbornly elevated mortgage interest rates and the potential impact of the commission lawsuits that have already begun to reshape the landscape. As a result, leading industry experts predict tens, if not hundreds of thousands of agents will…
The real estate industry is undergoing a seismic shift as traditional brick-and-mortar brokerages lose ground to modern, digitally-driven competitors. As real estate strategist Mike DelPrete points out, 2023 transactions were down 19% compared to the previous year. Still, tech-centric firms like eXp Realty, Compass and Keller Williams outperformed the market. The Real Brokerage grew its…
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