Cracking the Competitive-Market Code: Guaranteed Rate’s ‘Same Day Mortgage’ Passes $2 Billion in Loans Within Months of Launching
Buying a new home—especially for your first-time clients—is a roller coaster of emotions. The highs of touring houses and picturing their lives in their new home is followed by the white-knuckle ride to submit a winning offer. Then, the worst part—the anxiety that builds during the seemingly endless wait for loan approval. That’s why Guaranteed…