As a real estate agent, you hear one word nonstop: leads, leads and leads. However, not all leads are created equal. Your lead generation strategy can mean the difference between a record year of sales or endless trips to voicemail. In this post, we explored three tips for turning leads into listings. Let’s dive in:…
In 2025, top-producing agents are setting themselves apart by adapting to new trends, using cutting-edge technology and refining their strategies. Here are five things the best agents are doing this year to outperform the competition. Finding their niche Successful agents aren’t trying to be everything to everyone—they’re carving out a niche and becoming the go-to…
Social media can be your secret weapon for attracting leads and building your brand—but only if you use it correctly. Don’t let common missteps tarnish your online reputation! Here are five social media mistakes every savvy real estate agent should avoid. Failing to engage with your audience Posting creative and enticing content is only part…
An incredibly high rate of buyers start their search online. So, when it comes to attracting buyers to your listing, there are certain mistakes that you can’t afford to make. Let’s explore four red flags that will send potential buyers running from your listing. 1. There are no interior photos Many agents assume that omitting…
What questions are most commonly on the minds of agents? We explored three of the top questions agents ask AI tools like Siri or Alexa: What are closing costs? Closing costs are fees paid by buyers and sellers to finalize a real estate transaction, typically covering services and tasks for transferring ownership. These fees are…
For buyer’s agents, there are vital mistakes you must avoid to build rapport and get referrals. Let’s explore three of buyer agents’ most common mistakes and how to avoid them. Assuming a buyer’s ability to be preapproved for a mortgage loan While clients may seem like they’d easily qualify for a substantial home budget, never…
Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough to set you apart in an ever-changing and competitive real estate landscape. Let’s explore three modern marketing strategies that can help you secure more listings in today’s real estate market. Live-hosted virtual tours Research shows that 97%…
Real estate investors are prime leads for agents, offering repeat business through frequent transactions, whether flipping properties or expanding rental portfolios. Their practical, business-focused approach often results in smoother, faster deals, free of the emotional challenges typical buyers may face. If you’re an agent looking to boost your efficiency and earnings, targeting real estate investors…
As a real estate agent, you know the potential of pre foreclosure leads, divorcees, failed listings, etc. But what if there are untapped niches with less competition and the same worthwhile returns? In a crowded market, discovering under-served niches can set you apart and help boost your odds of resonating with your prospects. Let’s explore…
Listing properties is often seen as a real estate agent’s most glamorous work, but buyers also need expert agents. If helping buyers find their perfect home is your specialty, use localized demographic data as your secret weapon to enhance your business. Let’s explore four ways to utilize it. What is demographic data? Demographic data encompasses…
When a person hits 80, the idea of downsizing and moving, either across town or across the country to be near children, can become less of a choice and more of a necessity. Read more.
