PropStream

What questions are most commonly on the minds of agents?  We explored three of the top questions agents ask AI tools like Siri or Alexa: What are closing costs? Closing costs are fees paid by buyers and sellers to finalize a real estate transaction, typically covering services and tasks for transferring ownership. These fees are…

For buyer’s agents, there are vital mistakes you must avoid to build rapport and get referrals. Let’s explore three of buyer agents’ most common mistakes and how to avoid them. Assuming a buyer’s ability to be preapproved for a mortgage loan While clients may seem like they’d easily qualify for a substantial home budget, never…

Traditional marketing methods like generic ads, open houses and run-of-the-mill online listings are effective but often not enough to set you apart in an ever-changing and competitive real estate landscape.  Let’s explore three modern marketing strategies that can help you secure more listings in today’s real estate market. Live-hosted virtual tours Research shows that 97%…

Real estate investors are prime leads for agents, offering repeat business through frequent transactions, whether flipping properties or expanding rental portfolios. Their practical, business-focused approach often results in smoother, faster deals, free of the emotional challenges typical buyers may face.  If you’re an agent looking to boost your efficiency and earnings, targeting real estate investors…

As a real estate agent, you know the potential of pre foreclosure leads, divorcees, failed listings, etc.  But what if there are untapped niches with less competition and the same worthwhile returns? In a crowded market, discovering under-served niches can set you apart and help boost your odds of resonating with your prospects.  Let’s explore…

Listing properties is often seen as a real estate agent’s most glamorous work, but buyers also need expert agents.  If helping buyers find their perfect home is your specialty, use localized demographic data as your secret weapon to enhance your business. Let’s explore four ways to utilize it. What is demographic data? Demographic data encompasses…

When you hear “farming,” you probably picture livestock, tractors and a big red barn. However, real estate farming refers to a tailored marketing strategy that agents utilize to get the best listing leads. If this term is new to you, let’s delve into what it is, why it’s beneficial and how to execute the strategy…

There are several reasons agents prefer listing over working with buyers. From the ability to take on more clients at once to less time spent touring properties to increased control over transactions, many agents just prefer to represent sellers. But how do you find listing opportunities if this is your desired route? Get in touch…

The ability to negotiate successfully enhances an agent’s reputation, fosters client satisfaction and contributes to long-term success in the competitive real estate world.  Let’s explore five must-use techniques to improve your negotiation skills and facilitate better deals, getting you more “yeses” at the closing table. Keep communication on the phone or in person Although digital…

Growing and maintaining a real estate career is a promising yet challenging endeavor. The failure rate for agents is staggering—nearly half of all agents fail in the first five years. If you make it past this hump, you are still not immune to the ebbs and flows of the real estate market. To continue growing…