Robert Reardon

Real estate farming seems straightforward at first. If you can stay on top of outreach tasks, then you’ll be successful—right? How hard can it be to regularly send postcards and call prospects? The truth is a little more complicated. All the tasks from project management and marketing know-how required to successfully farm a territory can…

Every agent is constantly searching for a means to stand out to generate more leads, command authority in their chosen niche and become relevant in the business. This whole struggle is what spawned the idea of real estate farming and smart farming. Real estate farming refers to a marketing strategy that allows REALTORS® to locate…

Lead generation is important for the growth of your business, but more importantly, it is for REALTORS® to maintain a healthy pipeline of leads. See below for our top recommendations to generate real estate leads. Develop a niche It’s advisable to choose a niche so that you may understand and narrow down your search to…

Every agent is constantly searching for a means to stand out to generate more leads, command authority in their chosen niche and become relevant in the business. This whole struggle is what spawned the idea of real estate farming and smart farming. Real estate farming refers to a marketing strategy that allows REALTORS® to locate…

Real estate farming seems straightforward at first. If you can stay on top of outreach tasks, then you’ll be successful—right? How hard can it be to regularly send postcards and call prospects? The truth is a little more complicated. All the tasks from project management and marketing know-how required to successfully farm a territory can…

Predictive analytics can be used to foretell who in your neighborhood is most likely to sell their home this year. Leading companies in this field have a 70% accuracy rate or more when predicting future listings. And REALTORS® who employ this technology know who is likely to sell their property. SmartZip Case Study: How to…