Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Let’s face it: real estate is a loud industry. The competition is fierce—and it’s everywhere. But contrary to popular belief, this isn’t a bad thing. With the right strategies in place, you can build a brand that stands out from competitors, earns you more market share and attracts new buyers and sellers in your area.…
Your brokerage’s success depends on the people who bring in business—your agents. With the right strategies in place, you can find and keep the right talent, which helps you close more deals and strengthen your entire brokerage’s brand in the long run. But keeping the right agents is harder than it sounds. According to recent…
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