Above, a screenshot from one of Homes.com’s new ads featuring Dan Levy of “Schitt’s Creek” fame and SNL’s Heidi Gardner. During one of America’s most enduring traditions, Super Bowl Sunday, Homes.com plans to make history, regardless of who takes home the championship trophy. Through four commercials reaching some 113 million viewers, the rapidly ascending real…
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re looking to not just reach your town, but maybe even one neighborhood or one street. So, if…
Hyper-local is the new name of the marketing game—the latest soup du jour of solid small business strategy. In real estate, it’s an essential tool, since a real estate agent’s target audience is more likely than not extremely hyper-local. You’re looking to not just reach your town, but maybe even one neighborhood or one street.…
The secret’s out: Content marketing works. So well, in fact, that virtually everyone seems to have hopped on the content marketing train in some way, shape or form, meaning the amount of content floating around the online universe is exploding at rates that are tough to keep up with. For instance, within the minute that…
While every consumer out there has their own taste, personality and priorities, there are certain things all homebuyers look for when it comes to choosing their real estate agent. If you’re looking for more ways to attract more clients, make sure you’re working on improving these essential traits. Where’s Waldo? Simply being easy to find…
Hop on over to Google and type in the phrase “healthy desserts.” Scroll down and click the link with the prettiest picture. Odds are, you’ll find yourself on a blog. The constant flow of online content coupled with powerful SEO makes clicking on a blog practically unavoidable in today’s online universe. The number of bloggers…
Lots of real estate agents are on social media, and many of those agents don’t do it right. In fact, if you look at the majority of social media posts as a whole, you’ll see they’re filled with indistinct and not particularly attention-grabbing photos. Go ahead and look at the hashtag #realestate, and you’ll see…
Stress is the worst. It’s bad for your health. It’s bad for your relationships. It’s just plain bad. Unfortunately, many of the common nuggets of advice for reducing said stress aren’t realistic. We can’t take a week off work to go galivanting in the Bahamas, we don’t have time to organize our entire life, and…
By the end of 2019, Instagram is expected to have more than 111 million users in the U.S. alone. In case that stat isn’t convincing enough to treat Instagram as a major aspect of your content marketing strategy, we’ll put it this way: Not choosing to utilize the social channel to reach that massive audience…
Homes.com is the only portal built on the principle of “Your Listing, Your Lead,” which means we always prominently display the listing agent’s name, photo and brokerage on their listings. Learn more today.
