If you’ve been in the real estate game for a year or two, you know how hard it is to be creative when developing a listing strategy. Here are some fresh ideas that will bring in top-dollar offers. Create a shot list for your photographer. While your photographer may be technically skilled, they may not…
Real estate agents need a competitive edge in the market, and that can come from creating a strong personal brand. It should showcase who you are, what you stand for and why clients should want to work with you. Even if you’re an established real estate agent, you should consistently revisit your brand positioning to…
Whether you’re keeping your real estate testimonials on LinkedIn or your personal website or are more old-school and have them filed away in letters, cards and emails for a rainy day, these best practices will help you maximize and leverage their potential. Here’s how: Make testimonials part of your email marketing strategy When you send…
While you may be chomping at the bit to start showing and selling properties, don’t rush in. Before you start scheduling open houses and investing money in marketing efforts, you need to spend some time planning and organizing to ensure that you start off on the right foot. After all, you are officially a small…
It can be hard to land your first few clients when you’re just getting started in real estate. Until your reputation speaks for you, you may have to work a bit harder to earn the trust of your first few clients. Remember that once you do have a few listings under your belt, you’ll be…
The success of any real estate business hinges on the ability to continuously find new clients. According to research, nearly three-quarters of all real estate agents say their No. 1 challenge is getting client leads. Therefore, building a personalized plan to get the clients you need should be an essential part of your overall strategy. …
Some of the best real estate agents in the business today know how important it can be to go outside your comfort zone in order to keep—and retain—profitable clients. Getting stuck in a rut with the same strategies that only bring you moderate success isn’t the best way to earn more. Instead, challenge yourself to…
Is real estate client loyalty your number one priority? Your first reaction might be to assume it is, even if you aren’t really certain. If you worked with a client previously, successfully helped that client buy or sell a home, and completed the transaction in a satisfactory manner, why wouldn’t your client want to remain loyal to…
Real estate is an evolving industry. While experts question whether the future will be dominated by teams or solo agents, an independent national study indicates that the popularity of real estate teams is here to stay. Why real estate teams are gaining popularity In the past, agents indicated that they worked best alone. They found…
Few things can catch someone’s attention when they enter a home as well as lighting. Proper lighting can set the mood and feel for the space. Bright, well-lit spaces feel different compared to dimly lit ones. Areas with lots of natural light will also have a different touch when compared to spaces with little natural…
Investing in a home inspection allows homeowners to find out (and fix) what they will find out anyway assuming homebuyer candidates have inspections done. Read more.
