Real estate professionals juggle countless responsibilities—marketing being one of the most time-consuming, yet critical. Done right, it builds listing momentum, fuels lead generation and reinforces your brand. But for busy agents, marketing often becomes reactive or gets delegated, limiting impact. That’s why top producers constantly look for ways to work smarter, not harder—and why marketing…
The market may have its cycles, but one thing is certain—productivity matters. Productivity can make or break your growth, and choosing the right brokerage plays a key role in your success as an agent. Why does productivity matter so much? As an agent, your time is valuable. The right brokerage can help you eliminate unimportant…
As we head into the fourth quarter, now is the perfect time to seize opportunities for growth in the coming year. And your roadmap to success needs to start with one thing: a solid business and marketing plan, including a marketing budget. It doesn’t have to be time consuming or complicated. This proactive approach will…
During uncertain economic times, smart and proactive companies take stock of what is working for them, and what needs to improve to keep their business moving forward. Competition rises, and strategies to reach new customers become more and more creative. But it’s important–no matter what’s going on with interest rates or customer interest–to go back…
Starting out in the world of real estate is an exciting venture for anyone looking to be their own boss and make their mark as an entrepreneur. But even if newer agents feel they are ready to take the world by storm, having an experienced mentor in their corner will often boost their earnings and…
As the real estate industry continues its breakneck pace, it’s important to prepare your business for what lies ahead, while continuing what is working already. It might feel safe to stick with what you know, but top agents never just stay put. Here are three areas you can focus on when it comes to keeping…
For nearly two years, active real estate inventory has been lower than it has been in quite a while. It has caused some stress on the market in practically every state and has ended up setting higher prices, resulting in more bidding wars between would-be buyers. Unfortunately—or, fortunately, depending on your position—this “new normal” may…
As a real estate agent, building solid partnerships with local vendors is a powerful business growth resource that is critical to your success. These strategic partnerships can offer a chance to secure referrals, generating growth and helping to establish your business’s credibility and identity within the marketplace. Today, we’ll dive deeper into why these relationships…
During the last 12 months, home prices skyrocketed, homes would go off the market almost as quickly as they went on, and low interest rates coupled with high consumer demand made last year a unique time in real estate. While homebuyers are still facing somewhat of an uphill battle when it comes to inventory and…
As a real estate agent, your career path and business growth require more than just dedication and the will to succeed. Your business needs focus, goal setting and a yearly business plan that’s fueled by resources, tools, inspiration, education and support. If the new year has you reevaluating your business and setting your sights on…
For a home transaction, often one is company and two’s a crowd. There’s very little miscommunication as you bond one-to-one with the client. Read more.
