How to Keep in Contact With Past Clients Without Becoming a Nuisance
Closing a transaction shouldn't be the end of a client relationship. In fact, it should be the start of something...
Agents
Exactly How Big Is the Military Market?
The following information is provided by the Center for REALTOR® Development (CRD). Current and former military are a huge demographic...
Native Ads and Why You Need Them
Today's Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why...
Cybersecurity: Are You Safe or Suspect?
From breaches to wire fraud, cybersecurity is one of the foremost issues in real estate today. How are agents and...
You’re Only as Good as Your Last Referral
It doesn't matter whether you're selling widgets or real estate; the sales game is all about relationships—and you're only as...
Case Study: App Makes Open House Profitable
This REALTOR®'s proven system of working open houses to her advantage has paid off. Last year, leads captured at her...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question...
Consumer Experience Shifts to Text: Research
From inquiry to sale, communicating with consumers throughout the process is vital. According to recent research out of Ellie Mae®,...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their...
Create a Lucrative Business With What’s Right Beneath Your Feet
One of my favorite books is "Acres of Diamonds," by Russell Conwell. Although it was first published in 1890, the...
4 Ways to Market to the Next Generation of Buyers
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
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