Top Agents Dominate With Multi-Channel Content Marketing
Discover Publications generates listings for top agents, eliminates stress Between going on listing appointments, negotiating sales and converting leads, real...
Agents
2018 Real Estate Trends to Watch: ‘Surban’—That Sweet Spot Between City and Suburb
No—"surban" is not a typo. Think of it as the melding of two words to form a new one in...
Ask the Expert: How Can Staging Pave the Way for a Better Sell?
Today's Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: How can staging pave the way...
When Data Makes the Difference
How HouseCanary Is Giving Agents a Competitive Edge Editor's Note: The following is the cover story in the December issue...
6 Ways to Ensure Your Website Connects With Today’s Buyers
It's no secret that buyers love searching for homes online. For many years, research has found that this is how...
Relocation Clients: Tips and Challenges
There’s no doubt about it – clients who are relocating from another city, state, or country present unique opportunities, challenges,...
You Only Get Paid on Conversions
In my role as chief strategy officer at Realty ONE Group, I've had the pleasure of traveling around the country...
Running Your Business Like a Business
The following information is provided by the Center for REALTOR® Development (CRD), with assistance from Lauren Hampton and the Podfly...
5 Steps to Increasing Your Average Sales Price
While I wish I could lay out a beginning-to-end program for increasing your average sales price in this short article,...
Cybersecurity and Wire Fraud
Cybersecurity and wire fraud breaches remain valid threats in the real estate industry, despite available precautions. In fact, wire fraud...
4 Ways to Market to the Next Generation of Buyers
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
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