A Ray of Hope in Dark Times
Real estate tech reported that private equity firms invested $8 million in 2010, and more than $100 billion in 2019. Wow! This is good news/bad news. The bad news is that transactions have only increased from 4.5 million to about 5.4 million—not very impressive—and...
Are You Working Too Hard to Get Easy Leads?
Are you uncomfortable asking people you know for leads? You’re not alone! The most convertible leads come from people who know, like and trust you. Warm referrals at the time of highest need are the easiest and often most successful type of referral. The trick...
Strategies for Handling Objections and Consumer Concerns
Amid the spread of COVID-19, it’s more difficult than ever to continue business as usual. While showings and open houses may be paused, there are strategies you can use to combat objections when it comes time to generate leads. Here’s what you can do: Keep...
Same Goals, New Strategies
With the rapid changes occurring in the world and in real estate, you may now be reevaluating your sales expectations for 2020 and asking yourself, “Should I adjust my goals? What will my business look like for the next few months and beyond?” My advice:...
Make Listing Inventory Your 2020 Focus
One quarter down, three to go. What do your business and action plans look like? Do they ensure that you not only hit your goals, but also exceed them this year? Hopefully, they include a strong focus on building your listing inventory. As markets continue to shift,...
Women in Real Estate: Instilling Confidence in Yourself and Motivating Others
Cathy Trevino, managing broker of Side, draws inspiration for her career from her personal experience as a first-time homebuyer when she was in her final year of college.
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