Open House Month: How to Win Buyers Over
Rising interest rates, a nationwide inventory shortage and buyers out in full force this spring market—this is the current real estate climate most agents are doing business in. Even with market challenges, agents also have to compete with each other, especially when...
There’s No Such Thing as a Bad Lead
I recently asked a room full of agents—from brand-new to those with 30 years of experience—the following question: Are leads an issue? The answer was surprising. While the overwhelming response pointed to the fact that getting leads isn’t an issue, I was...
Let’s Connect: 10 Best Practices on Social Media
In an industry that has feared change for so long, change has arrived, and it’s in the form of a technological revolution that has made an everlasting impact on real estate. Now, the question is whether or not brokerages can ride this wave of innovation and...
Agents: Lead With Perception
Let’s get one thing straight right out of the gate here: The real estate industry doesn’t have a lead generation problem. The industry has a lead conversion problem. You can generate leads all day, delivering hundreds of paid and unpaid leads to your...
How Real Estate Agents Can Master the 5 Most Popular Social Media Sites
As social media continues to grow and evolve, it becomes increasingly difficult to ignore the importance of it in regards to your business and branding. Traditional media and communication outlets are being bulldozed by social media and streaming services, so...
Spend A Lot of Time in Your Car?
For every 1,000 miles driven, $500 in tax deductions can be produced, but the IRS needs documentation of all business and personal trips. The QuickBooks Self-Employed automatic mileage tracker can help.