How to Leverage Social Media in 2024
In the bustling realm of social media, it's essential to recognize that success isn't solely achieved through content creation. While...
Best Practices
Team Tactics: Taking Advantage of Client Reviews (and Referrals)
Real estate has always been a social business. Before the internet and social media, a REALTOR’S® marketing has always heavily...
Unveiling Discrimination in Real Estate: The LGBTQ+ Perspective
Above, Anita Blue I love working in real estate! I love the people in it! And, as we celebrate Pride...
The Compensation Conversation: How to Avoid ‘Steering’ in a Post-Settlement World
“I don’t have to offer commission to a buyer agent—why should I?” This simple seller question—one that is likely to...
4 Ways to Use Localized Demographic Data to Impress Buyers
Listing properties is often seen as a real estate agent's most glamorous work, but buyers also need expert agents. If...
Buyer Agent Playbook: Open Houses, Social Media and What to Expect in August
Above from left, Leo Pareja, Kendall Bonner and Holly Mabery "You need to proactively explain where the value you deliver...
Newsmakers Spotlight: Jack Greenberg on Influencing the Market
Modern real estate requires modern innovation, specifically influencing. REALTORS® need to influence the market through content creation and strong client...
Inside Real Estate Unveils New Product Rebrand, ‘BoldTrail’
Inside Real Estate, an independent real estate software company and technology partner to leading real estate brands and approximately 500,000...
Top Strategies to Access the Affluent
Accessing affluent buyers in the luxury real estate market requires a strategic approach that takes into account their preferences, behaviors...
Katie Johnson Steps Forward to Address Industry Leaders
After weathering more than a year of turmoil and controversy at the National Association of REALTORS® (NAR), Katie Johnson is...
Social Skills: AI Tools to Take Advantage of in Your Marketing
Not only can AI be used for the more complicated tasks of capturing and understanding data, but it has become a strong tool to implement in business marketing. Read more.
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