Should I #DeleteFacebook?
The hashtag #DeleteFacebook has been trending on a number of social platforms since Facebook’s Cambridge Analytica fiasco. This has caused many to question whether this could be the end of the goliath social network. While most agree that Facebook is too big to...
The Benefits of Blogging
There are many advantages to blogging, such as growing your brand, business and online community, so there isn’t a question on whether you should be doing it. The real challenge is creating a blog that offers interesting, original content that is both...
Native Ads and Why You Need Them
Today’s Ask the Expert column features Patty McNease, director of Marketing for Homes.com. Q: What are native ads, and why should I incorporate them into my advertising mix? A: There are a lot of ways to advertise online. Banner ads have been an advertising...
Social Skills: Is Vero Detrimental to Agent Advertising or Ideal Referral-Booster?
The social landscape may be changing, with more platforms adapting to the needs of consumers rather than advertisers. The question is: Will it benefit or harm those who use social media as a tool for business-building? The latest social entrant doesn’t paint a...
Will the ‘Facebook Apocalypse’ Change Your Social Presence?
Just when you started to get a handle on your social strategy, Facebook is at it again, changing up their algorithms and making it more difficult for businesses to have a presence in people’s news feeds. Until very recently, any engagement with a Facebook post,...
Do You Have a Business Credit Card?
If you maintain a balance on your business credit card, the interest rate is deductible as a business expense.