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Is Your Brokerage Millennial-Social or Anti-Social?

Is Your Brokerage Millennial-Social or Anti-Social?

It seems that with each passing week, another report, study or survey is published pointing to the impact social media can have on a real estate agent’s marketing mix. Coincidently, this data suggests a direct correlation with the world’s largest and most...
Bringing It Home

Bringing It Home

Guaranteed Rate and Realogy Join Forces for a Winning Mortgage Experience Editor’s Note: This is the cover story in the February issue of RISMedia’s Real Estate magazine. This story has it all. Rags to riches. Disruptors vs. the establishment. Partnership...
Go Beyond Traditional ‘Just Listed’ Social Media Content

Go Beyond Traditional ‘Just Listed’ Social Media Content

It’s a proven fact, yet one overlooked by many real estate agents: Using listings as a singular source of social media content is a mediocre business builder. Among REALTORSĀ® who cited listings as their primary source of Facebook postings, less than half...