Kathryn Redican, recently promoted to chief operating officer for Berkshire Hathaway HomeServices (BHHS) New England, New York and Westchester Properties, understood the importance of supporting her team during the COVID-19 lockdown. With her guidance, they rolled out more tools and campaigns than ever before, including the ability to make offers on a property directly from the website, training materials on virtual open houses and even coming up with a new designation, Virtual Specialist.
Redican prioritized communication, always keeping an open line for agents and staff and consistently offering whatever resources were needed.
“Relationships are the cornerstone of the industry. Supporting our agents with resources and tech to make their business operations more effective in prioritizing those relationships is key,” she says. “COVID reminded us that trust outweighs tech when it comes to buying or selling a house. We’ve self-built or modified tools to keep relationships at the forefront of all we do here at BHHS.”