David Marine, CMO of Coldwell Banker Real Estate, developed the highest-rated ad ever in the real estate category, led Coldwell Banker's first rebrand in nearly 50 years, and was the driving force behind the first real estate video-centric YouTube channel and the adoption of CBx, a data-driven and AI-backed proprietary app.
In 2020, an ad that was set to air during March Madness was halted. The team created a new ad thanking frontline workers and celebrating society's renewed meaning of "home."
"When it comes to marketing, there is nothing more important than remaining authentic and putting out a genuine message," Marine says. "Coldwell Banker is built off ingenuity and integrity, and the top priority of the marketing team is to communicate those values. We market from the heart, which has proven to touch the hearts of homeowners across the globe."