Charles Williams is the founder and CEO of Buyside, a data analytics and marketing firm dedicated to helping real estate brokers tap into data, an often-overlooked asset that can be used to generate substantial profits. Williams and his team focus on agents and provide them with the tools they need to connect with consumers in any price range and location. Buyside looks at a multitude of sources and aggregates data when prospective buyers view homes and engage in other online actions related to real estate. This information is used to derive actionable insights and develop intelligent marketing tools.
One of the most notable of Buyside's assets is the home valuation tool, which quantifies demand pricing power and important marketplace trends. Buyside can help brokers generate leads, list properties, find the most qualified and transaction-ready buyers, close more transactions, and do so in less time. Over 50 of the top brokerage firms representing over 100,000 agents across the United States currently use Buyside. Firms and agents all over the country who use the company’s tools have increased their sales and marketshare.
"Our entire team stepped up to deliver the strongest year Buyside has ever had," says Williams. "We welcomed dozens of the largest brokerage firms in the country to the Buyside platform and worked side-by-side with our clients to deliver massive ROI. On behalf of our entire team, I'm honored to see our hard work recognized by RISMedia and to be included in an elite group of fellow Newsmakers."
Williams earned his MBA from the Goizueta Business School at Emory University and a BSEE in Electrical Engineering from Bucknell University. He is the proud father of two energetic young boys.