Sean McPeak and Katie Thurber, co-founders of the McPeak Thurber Team at Halstead Real Estate in New York City, implement unique social media strategies and brand collaborations to yield effective sales results.
Recent examples of this include enlisting the Instagram-famous Boston Terrier, RudeBoy, to star in their listing photos. The team also hosted a dinner with eight social media influencers at an $8 million townhouse listing on the Upper West Side. That event featured a chef from a new local hot spot and garnered almost 5 million unique views.
“Innovative social marketing initiatives are only as good as the results they yield,” says McPeak. “The key to social media marketing is the real-world crossover, which you can measure in sales. It is critical that your social media marketing strategy be effective over the intermediate and long term.”
McPeak and Thurber are dedicated to finding nontraditional ways to reach buyers and sellers by getting ahead of the latest trends, which is why they also recently launched a podcast called “Raving About Real Estate.”
The duo runs a team of six agents focused on the Manhattan and Brooklyn markets. With nearly a decade of experience selling real estate in those regions, McPeak has cemented his reputation as a creative deal maker with a focus on industry collaboration. Thurber, with more than 10 years in the international and domestic real estate industry, has established herself as a thought-leading agent with a strong track record.