Kimberly Hastie, a salesperson with Halstead Real Estate, has successfully used videos featuring musical performances to attract viewers and sell homes. Halstead's Concert Series videos are shot in collaboration with the JHM Jams video channel and uploaded to Instagram and Facebook and to JHM Jams' Instagram account. The videos get thousands of views on average.
Hastie's assistant at Halstead, John Hong, a graduate of The Juilliard School in Manhattan, suggested using music in videos to attract potential homebuyers. In the videos, a performer, generally a current student or recent graduate of Juilliard, performs in a client's home to catch the attention of prospective buyers. This format holds viewers' attention 1.5 times longer than standard promotional videos. The approach is a win-win, since the videos create an emotional connection with viewers that makes a house memorable and help performers gain exposure and broaden their audience.
"As far as listings, I incorporate these videos as part of my 'pitch' to homeowners," Hastie said in a Housecall interview. "All of those owners were excited to have a unique video with these great artists showcasing their talents in their home."
After graduating from UC Berkeley, Hastie became a successful international marketing executive working for high-profile clients in Europe and Southeast Asia. She has always had a love of the arts and serves on the board of the Glimmerglass Festival, an event that celebrates opera and musical theater in Cooperstown, N.Y., as well as on the Young Patron Committee at Carnegie Hall (Notables Group).