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Craig Cheatham

The Realty Alliance

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Craig Cheatham is the CEO and president of The Realty Alliance, an elite network of more than 65 brokerages and firms across North America. As leader of The Realty Alliance, he coordinates the group's influence on policy within the real estate sphere, among other important initiatives. With Douglas Elliman Real Estate, HomeServices of America, Howard Hanna Real Estate Services and others among the ranks, the network is a prevailing and powerful voice, with industry-wide reach.

"Add value. In a world of smoke and mirrors and vaporware, actually adding value is the key to standing out, succeeding and feeling good about your work."

As an advocate for improvements to the Multiple Listing Service, Cheatham has been an influential player, contributing to countless discussions and roundtables. He was active in the formative stages of UpstreamRE, as interim leader on the project, and is currently on the executive committee of the initiative, serving as vice chairman. Upstream launched officially in spring of this year.

Additionally, Cheatham is on the 2018-2019 board of managers of the Broker Public Portal, the broker-owned entity behind Homesnap, an app for consumer home search, and on the board of the Real Estate Standards Organization (RESO), whose data standards have been adopted by hundreds of thousands of MLSs and practitioners of real estate.

In business, Cheatham's philosophy is simple.

"Add value," he says. "In a world of smoke and mirrors and vaporware, actually adding value is the key to standing out, succeeding and feeling good about your work."


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