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Allan Dalton

Real Living Real Estate/HSF Affiliates LLC

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For Allan Dalton, 2019 kicked off with him being promoted to CEO of Real Living Real Estate. HSF Affiliates LLC, operator of the Real Living Real Estate and Berkshire Hathaway HomeServices brokerage franchise networks, officially announced the promotion as part of changes among its leadership team.

Dalton has more than 30 years of real estate operations, leadership and marketing experience.

“I’ve never been more proud, appreciative and determined as I am regarding this new, all-important and highly prestigious calling,” said Dalton in the announcement.

Dalton joined Real Living as chief operating officer in 2017, bringing with him more than 30 years of real estate operations, leadership and marketing experience. He also serves as senior vice president of Research and Development for HSF Affiliates LLC.

In 2019, Real Living continued its growth, welcoming new brokerages to its network, and celebrated receiving a 98 percent customer satisfaction rating by Quality Service Certification, Inc. Dalton, a sought-after public speaker, also shared his insights at industry events.

Dalton is the former CEO of realtor.com® and past president and co-owner of Murphy Realty Better Homes and Gardens, a 32-office regional brokerage. As a consultant to Cendant (now Realogy), he co-created national marketing systems for NRT, Coldwell Banker, Century 21 and ERA. He’s a former SVP for NRT, president of Prominent Properties Sotheby's International Realty and chief marketing officer of RISMedia. He was also named by the National Association of REALTORS® as one of the industry’s 25 most influential thought leaders.

Paraphrasing a quote attributed to Confucius, Dalton asserts that all wisdom begins by properly naming things.


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