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Anthony Lamacchia

Lamacchia Realty

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As broker/owner and CEO of Lamacchia Realty, serving Massachusetts and New Hampshire, Anthony Lamacchia is focused on explosive growth and ready to take his training-focused, agent support-centric model beyond New England’s borders. The company started 2019 with five offices and 180 agents and was on track to reach 300 agents by 2020. The brokerage is also working hard to increase its relocation business, an effort boosted by Lamacchia Realty’s affiliation with Leading Real Estate Companies of the World.

“It’s important to train on the real struggles that agents have, the real situations they encounter during a sale and the real objections they hear. We essentially walk agents down the path of walking a consumer down the path of buying or selling.”

Lamacchia Realty uses technology, such as a custom-built CRM on the Salesforce platform, to make its agents’ job easier, and the firm’s REAL Training program has been a cornerstone of the company’s success.

“It’s important to train on the real struggles that agents have, the real situations they encounter during a sale and the real objections they hear,” says Lamacchia. “We essentially walk agents down the path of walking a consumer down the path of buying or selling.”

Lamacchia was a panelist at RISMedia’s 2019 Real Estate CEO Exchange, where he shared insights during a session about iBuyers and discussed his company’s offering. Launched the day after Christmas in 2018, Lamacchia Realty’s Offer Now Program has garnered a lot of attention and provides a contingent-free, no-obligation cash offer on a client’s home with a flexible closing date.

“We don’t consider ourselves iBuyers; however, we do provide our sellers the option to sell quickly,” he told the crowd, adding, “The attraction to convenience is bigger than I thought.”


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