Ashley Terrell serves as executive vice president of Partnerships for Buyside. In that role, she oversees all business operations, including sales, marketing, implementation, product, account management, education and support.
In 2020, Terrell added approximately 10 people to the team. The goal is to focus on relationships with clients so they view Buyside as a strategic partner helping them work toward a common goal. Terrell's focus on relationships with both clients and the internal team has created a win-win outcome for everyone.
"Our success is created from partnerships—our brokerages need to find just as much value in me as I find in them," Terrell says. "That is created by an honest environment with strong communication so we can continue to succeed for each other."