Trendsetters

Abby Lee

RE/MAX Holdings, Inc.

Abby Lee, senior vice president of Marketing and Communications at RE/MAX, oversees the planning and execution of national advertising campaigns in the United States and directs media strategy within company-owned regions. In addition, she leads the marketing, communications, public relations and social media groups at RE/MAX World Headquarters.

In 2020, Lee and her team launched Megaphone by RE/MAX, a seamless digital advertising tool; announced a listing feature that allows agents to create custom, professional commercials for each listing; expanded the exclusive Photofy offering; and pivoted to create new “Rise Above” ads that reflected hope and solidarity.

“Consumers want to hear from brands, especially in times of uncertainty,” Lee says. “Marketing is a two-way street, and it was important for us to strengthen that emotional connection with our clients in unusual times.”

Abby Lee
Senior Vice President, Marketing & Communications

RE/MAX Holdings, Inc.

The 2023 Real Estate Newsmakers are brought to you by

Gold Sponsor

Bronze Sponsors

Tip of the Day

Simplify Your Deal Process with REW Deals!

No more messy pipelines—REW Deals organizes your buy and sell-side transactions in a centralized platform. Easily track progress, monitor key metrics, and close more deals! Learn more.

Business Tip of the Day provided by