4 Key Strategies to Get Homes Sold Faster and for Top Dollar
Investing in a home inspection allows homeowners to find out (and fix) what they will find out anyway assuming homebuyer candidates have inspections done. Read more.
Abby Lee, senior vice president of Marketing and Communications at RE/MAX, oversees the planning and execution of national advertising campaigns in the United States and directs media strategy within company-owned regions. In addition, she leads the marketing, communications, public relations and social media groups at RE/MAX World Headquarters.
In 2020, Lee and her team launched Megaphone by RE/MAX, a seamless digital advertising tool; announced a listing feature that allows agents to create custom, professional commercials for each listing; expanded the exclusive Photofy offering; and pivoted to create new “Rise Above” ads that reflected hope and solidarity.
“Consumers want to hear from brands, especially in times of uncertainty,” Lee says. “Marketing is a two-way street, and it was important for us to strengthen that emotional connection with our clients in unusual times.”
Investing in a home inspection allows homeowners to find out (and fix) what they will find out anyway assuming homebuyer candidates have inspections done. Read more.
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