Abby Lee

Abby Lee leads all advertising, marketing, communications and event management groups at RE/MAX, LLC, and oversees the RE/MAX brand image globally. In 2024, she was named executive vice president of the company, leading the strategy and execution of all marketing and advertising campaigns in the U.S. and Canada.

In 2024, her efforts resulted in an estimated 8 billion media impressions across digital, broadcast, sports partnerships and more. She introduced the RE/MAX Belief Video and agent commitment letter to further differentiate RE/MAX affiliates.

“I strive to create an elevated experience for RE/MAX and Motto affiliates, and their clients, by constantly strengthening the two brands,” says Lee. “I want to ensure that RE/MAX remains No. 1 in brand awareness, that RE/MAX and Motto Mortgage events deliver a world-class experience, and that RE/MAX continues to earn its position as the brand with the No. 1 most trusted real estate agents in the U.S. and Canada. This brand recognition punctuates the RE/MAX legacy of excellence in providing the best experience for affiliates and their clients.”