Amanda Cline

As vice president of marketing at United Real Estate, Amanda Cline has led strategic initiatives that have driven significant company growth and operational efficiency. Last year she spearheaded the transition to United’s modern logo and led the refresh of the company’s primary and GrowWithUnited websites, improving both aesthetics and performance to increase traffic and user engagement.

Cline’s leadership in launching the Bullseye Marketing Hub, a proprietary cloud-based platform, has enabled United’s agents and brokers to efficiently market properties and services, retain commissions and outperform competitors. She also oversaw the launch of successful initiatives like the Financial Wellness Program, which helped agents eliminate over $1.1 million in debt and accumulate $1.7 million in new savings in just five months, and the LeadBoost Program, which generated over 16,000 leads for agents.

“Whether it’s helping agents increase productivity and achieve their goals or working on initiatives like the Financial Wellness Program, which not only improves financial stability but also provides essential resources like healthcare for their families, it’s a privilege,” says Cline.

Since joining United Real Estate in 2010, Cline has played a pivotal role in developing and executing marketing strategies that have transformed the company’s brand, online presence, and marketing tools.