Anthony Lamacchia, broker/owner and CEO of the Lamacchia Companies, felt compelled to help the entire real estate community navigate the challenges of COVID-19. He provided live training, weekly market updates and live Q&A sessions with outside REALTORS® and clients. When real estate was deemed essential, Lamacchia developed a public safety initiative for agents. During the pandemic, he also lowered fees, raised splits and eliminated contracts with his agents.
“I think that being out in front of REALTORS®, helping them navigate the COVID-19 pandemic relating to our industry was the biggest accomplishment of 2020, which actually tops any personal growth,” says Lamacchia.
After working at his father’s landscape construction and paving company, Lamacchia chose a career in real estate. Lamacchia Realty has been recognized as one of the fastest-growing companies in Massachusetts and one of the fastest-growing private companies in the U.S. Lamacchia Cares, a company initiative, supports several charitable organizations.
From articulating value to negotiating skills to explaining buyer agreements, industry leaders share details on how they are prepping agents to succeed in the new era. Read more.
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