To Give or Not to Give: The Value of Closing Gifts
A standout closing gift won’t substitute for a good agent/client relationship, but a personal touch might be the key when it comes to repeat clients or potential referrals. Read more.
Emily Johnson, president of Chicago real estate PR firm Taylor Johnson, is responsible for maintaining and strategically growing the company. In 2020, it continued producing TJ TALK, its highly regarded industry e-digest; brought on new clients; and grew many existing accounts. Johnson retained the entire staff and nurtured the firm’s corporate culture during the pandemic.
“Many real estate industry leaders, including myself, have been through downturns and crises in past decades. And we’ve made it through those tough times stronger than ever. After all, this industry is filled with optimists, innovators and risk-takers who are committed to their crafts and who are able to reinvent themselves when needed,” Johnson says. “I believe the success we’ve had at Taylor Johnson this past year is a testament to the value we bring to our clients in these uncertain times and to this industry’s grit and perseverance. Ultimately, we will adapt, survive and thrive.”
A standout closing gift won’t substitute for a good agent/client relationship, but a personal touch might be the key when it comes to repeat clients or potential referrals. Read more.
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