Greg Robertson

W+R Studios

In 2019, Greg Robertson, co-founder and president of W+R Studios, led the launch of Homebeat, which sends scheduled, automated online CMAs to previous clients and sphere of influence to keep agents top of mind. Robertson also publishes a real estate technology blog and hosts two industry podcasts.

“The National Association of REALTORS® has stats that show agent satisfaction close to 80 percent, making it a well-known industry fact that a majority of consumers were happy with their agent,” Robertson says. “Yet only 11 percent of those consumers use that same agent again. Why? Agents are not doing a good job of keeping in touch with their past clients. With Homebeat, agents will stay top of mind with their previous clients and sphere of influence by providing scheduled, automated online CMAs.”

W+R Studios leverages MLS data to improve and streamline fundamental real estate functions. The company takes a “less is more” approach and creates elegant user interfaces that utilize the latest in agile programming to make its applications powerful and accessible to everyone. Its products include Cloud CMA, which creates property reports that agents can send to past clients; Cloud Streams, a listing alert and collaboration tool to help agents quickly notify clients about new listings; Cloud MLS, which helps agents search MLS data; and Cloud Attract, which helps agents generate their own leads.

The Huntington Beach, Calif.-based company was co-founded by Robertson and Dan Woolley.