4 Ways to Market to the Next Generation of Buyers
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
As president & CEO of The Long & Foster Companies (L&F), Jeff Detwiler leads the enterprise with effective strategic planning and execution. By investing in smart growth, he’s added new agents, increased sales, pushed into new areas and opened Insight Home Inspections. Under his leadership, Long & Foster Real Estate was also invited to join Forbes Global Properties in 2022, an invitation-only membership network of top luxury real estate firms.
Additionally, with Detwiler’s guidance, L&F’s moving company, Tailored Move, expanded through a strategic acquisition, and the firm’s mortgage business grew its community lending team and its efforts to increase minority homeownership.
“This past year brought a moderating market, resulting in some businesses laying off employees, downsizing operations and delaying new ventures,” says Detwiler. “At Long & Foster, we operate in a fiscally responsible and disciplined manner -something I’ve ensured our team has done throughout my tenure as CEO – and in doing so, we remain a strong, stable and secure company.”
With Gen Z ascendent and the oldest Gen Alphas approaching adulthood, how will the "brainrot" of online subculture affect future homebuyers? Read more.
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