Joe Horning is president and a third-generation leader of Shorewest Family of Companies, which includes Shorewest REALTORS®, Heritage Title Services, Wisconsin Mortgage Corporation, Shorewest Insurance and Shorewest Real Estate Institute. Additionally, as 2018 chairman of the board of Leading Real Estate Companies of the World® (LeadingRE), Horning played an integral role in helping Paul Boomsma take the helm from Pam O’Connor during LeadingRE’s leadership transition.
Most notably, however, Horning, who is also a Metro MLS chairman, led a strategic joint venture with a commitment to a collaboration of MLS services. In fact, it is the first major MLS joint venture between two noncontiguous markets: Arizona and Wisconsin. The comprehensive network is set to better serve over 45,000 broker and agent subscribers.
While the accomplishment is a significant advancement in technology, because of his commitment to the people side of the business, Horning continues to put the emphasis on the REALTOR® community.
“Real estate is a people business no matter how much tech you throw at it,” says Horning.
Think about how the term “I get to” makes you feel. It denotes positivity, opportunity, even excitement. You get to do something, like it’s a treat, which completely transforms your motivation to do whatever it is. Read more.
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